How to Make Your Podcast Go Viral.
Many new podcasters dream of striking it big. Simply, are y’all ready for it? In this postal service, we explore how to handle fame if your show goes viral.
Before we get to that, how can you get viral in the first place?
- 1 How to Brand Your Podcast Become Viral
- 1.0.1 It starts with killer content
- 1.0.2 Be consistent with your release schedule
- 1.0.3 Catchy headlines for the win
- 1.0.4 Your promotion/marketing strategy must be well thought out and executed properly
- 1.0.5 Feature big guests, and guest podcast on big shows
- 1.0.6 Encourage your listeners to share your podcast
- 2 What to Do When Y’all Become Viral
- 3 How to Make Your Podcast Go Viral
How to Brand Your Podcast Become Viral
It starts with killer content
Yous need to release content that resonates with your audience.
Be consistent with your release schedule
You’re unlikely to e’er hit information technology big when y’all publish new episodes sporadically. It usually takes time to build a loyal following, and so you have to show up consistently.
Catchy headlines for the win
Requite people a reason to click! Not click-bait, but something that will capture their attention and brand them want to listen in.
Your headlines and descriptions must be optimized for search engines too!
Optimizing your headlines using keyword and phrases people are already searching for gives you a amend chance of being plant by new listeners.
Your promotion/marketing strategy must be well thought out and executed properly
Random posts on Facebook aren’t going to cutting it!
Read our post on social media for podcasters to larn how to create an effective social media marketing strategy for your podcast.
While you’re at it, create an editorial calendar for both your episodes, and promotions.
Since you’re already promoting yourself, be sure to add your show to every podcast directory that is out there as well.
Feature big guests, and guest podcast on big shows
Having influencers or other popular podcasters will help increase awareness for your show! If you never have anyone noteworthy on your show, information technology’s less probable that you will go viral.
Read our posts on landing big guests, and on guest podcasting to learn more about growing your show by leveraging other people’southward audiences.
Did you know that your fans and followers tin be your biggest marketing channel? Apply your audience to help you lot grow your prove.
What to Do When Y’all Become Viral
By following the tips above, you can start gaining traction, and with a petty luck, you might exist fortunate enough to go viral.
What happens then?
First, take a deep breath! This will be very heady for most people, but it tin also feel overwhelming.
The best time to make a plan for leveraging your new found fame is earlier you really go viral.
Check out these tips for everything yous should be doing if your show suddenly explodes.
Fuel the burn by continuing to share the episode or episodes that are taking off, and make sure to tag any relevant guests as well. Hopefully, your guests will share and annotate to keep the virality flame going strong.
This is the most of import time to continue up with your release schedule. And, if you take any bonus content you’ve been saving for a rainy solar day, at present is the fourth dimension to requite the people what they want – more of y’all!
Besides many podcasters fizzle out subsequently going viral because they don’t maintain a consistent schedule for new releases.
This is the primary reason nosotros’re such big advocates for managing your podcast workflow as efficiently as possible. Having episodes set up to schedule for release can help y’all immensely when your show suddenly takes off.
Bring on help
When you get viral, this is the time to pull out all the stops. Send printing releases in an effort to get mainstream media attention.
Go someone to help with your social media engagement. You could even hire office time help to write upward an FAQ page that yous tin prepare as an autoresponder for new fan mail.
Release the merch you’ve been hanging on to
Take time to rest
Podcaster exhaustion is real, and so while y’all want to take advantage of your virality, you also don’t want to end up quitting because it got too overwhelming.
Don’t get it lonely
There is a proverb that “no human is an island.” Information technology’s best to non attempt and do everything on your own if you go viral.
Nosotros’re not talking almost hiring assistance for podcast-related tasks in this case. We mean rely on friends and family unit to cheer you on, and aid y’all stay grounded at the same time.
Newfound fame can mess with your head, and yous need people that loved you before you went viral to be in your corner through the ebbs and flows that volition inevitably follow.
Don’t permit it define you
Marilyn Monroe said, “Fame doesn’t fulfill you. It warms you a bit, and that warmth is temporary.”
Too many people get a viral hit and and then, if they tin’t repeat it, feel like a failure.
While many of us want to make money from our passions, even going viral won’t guarantee monetary success. And, information technology certainly won’t guarantee happiness.
Don’t let this moment define your future. Keep putting in the work, and exist prepare for moments of fame, simply never rely on it to feel fulfilled.
Take advantage of any success that comes your way, and remember that delivering value to your audience is what is nearly important.
Spreading your vox, and connecting with the people that need your bulletin – that’due south a better gift than any fleeting moment of virality can ever give yous.
How to Make Your Podcast Go Viral