How to Make a Tweet Go Viral

With the popularity of new social media platforms similar Instagram and TikTok, some businesses may wonder if focusing their efforts on Twitter is a waste material of time. Still, Twitter is very much live and kicking. 82% of B2B content marketers use Twitter as a part of their content marketing strategy, according to research from the Content Marketing Institute.

In the by, going viral on Twitter seemed to just happen past chance. Users would tweet their thoughts or relay a story, close the app and continue about their day, only to open it hours afterward to find thousands of replies, comments, and follows. Today, crafting the perfect viral tweet has almost go an fine art class. People spend hours working to connect with their audience and finally get viral.

However, with around 6,000 tweets sent per second, about 500 million tweets could go viral daily. So what determines the virality of one tweet over another? In this article, nosotros’ll show you how to make a tweet become viral (or increase your chances, at least) and bulldoze much-needed traffic to your business.

What is a viral tweet?

A viral tweet is a tweet shared, retweeted, or quoted by many people — and chop-chop. Although there are no set rules for a viral tweet, it’s often one that gets people talking.

It could exist a question, the starting time of an entertaining Twitter thread, or even a simple statement highlighting a social issue. Whatever the case, a viral tweet makes Twitter users pay attention.

So how tin can you lot make sure your tweets stand out from the crowd? Here are 10 techniques to get your tweets to become viral.

x unproblematic ways to make a tweet become viral

1. Ask for retweets

Ane of the easiest ways to brand your tweets go viral is to ask for retweets. You can offer your followers giveaway prizes like greenbacks, clothing, or non-fungible tokens (NFTs) (thank you, cryptocurrency), and ask for a retweet in return.

Companies and brands oft do this to promote their products or drum upwardly excitement well-nigh soon-to-be-released products.

This NFT page held a giveaway to describe attention towards their brand and NFTs and was rewarded with a viral tweet in the procedure.

ii. Pose a thought-provoking question

Icebreakers, anyone? Never underestimate the power of a simple question. People dear to collaborate with others and share random stories, memories, or facts most themselves. Take this thread almost the almost ridiculous name this person has ever heard.

The best role near this tactic is that your questions don’t ever need to be in touch with reality. This tweet by David B Freeman gave hundreds the run a risk to use their imagination and get artistic.

iii. Be relatable

Another mode to increase appointment is to involve your followers by appealing to their emotions. While y’all don’t desire to overshare, writing tweets fueled by personal experiences or common industry occurrences will resonate with your followers.

In this tweet, Freelance author Ashley Cummings appeals to her audience by sharing an result amongst freelance writers that many of her followers (and others) could obviously relate to.

If you want to win over your followers and go viral, tap into something we all have in common: humanity. Bear witness your followers yous’re just like them by sharing captivating personal stories. When the globe turned to online learning, Stephanie Lucianovic related a story nearly her 2nd grader that anyone working from domicile could chronicle to — and it went viral.

iv. Include links in your tweets

Include links in your tweets to useful resources, news items, or online articles your readers will benefit from. Then arts and crafts a compelling call-to-action and encourage them to visit the link.

Users who gain knowledge from your resources volition be moved to share your link, which earns you more than retweets. Your followers gain some knowledge and yous get traffic to your site in render. Information technology’south a win-win all effectually.

Julian Shapiro did this past sharing a link to a guide he wrote to his audience of followers. His quippy introduction and his reputation equally an editor likely compelled followers to cheque out his resource.

You tin can also utilise links to draw attention to a new release or make update. Spotify did this in their tweet to spread the give-and-take about Kanye’s latest album.

5. Add a dash of humor

Let’s be real. We’re all on Twitter to get a laugh now so, and so use this to your advantage. Think of a funny personal story, scissure a joke with your followers, or utilize your humour to spin a regular interaction into a hilarious tweet. Nosotros’ve seen brands infusing humor into their personal bios, and tweets aren’t far behind.

Here’s a joke that made Twitter user Omri Elisha’s tweet go viral. His ascertainment is funny and also spot-on!

If you’re struggling to come up upwards with ideas, remember near an ordinary upshot or task in your life or concern that could use some sense of humour.

B2B Content writer Brooklin Nash nails this with his witty tweet on the stereotypical SEO article outline. Industry peers related hard to his instance.

While you lot never want to be rough or inappropriate, the right remainder of humor could be just what y’all need to give your tweets some online traction.

half-dozen. Timing is everything

Sometimes, even the perfect tweet can get lost in the Twitter space if posted at the wrong time.

To fourth dimension your tweets perfectly, you’ll need to consider when your target audience is on Twitter the virtually.

Tweet timing also involves hopping on the response train before information technology’south too belatedly. For instance, when Facebook released the news nearly irresolute its proper noun to Meta, Wendy’s wasted no fourth dimension in responding with a tweet that bankrupt the internet.

This tweet by Tracy Badua came at the height of the “sourdough baking epidemic” and went viral with footling effort on her function.

7. Follow an already-viral tendency

There’s always one trending Twitter meme or another. They tin can be a simple image from a cartoon or an unfortunate prune of a celebrity. Memes get loftier levels of engagement on social media platforms.

A recent written report by YPulse showed that 75% of users ages 13-36 years old shared memes regularly. If you’re working to connect with a younger audience, information technology may assist to include memes or a viral tendency in your tweets to increase your chances of going viral.

Chipotle used the popular “ruby flags” meme in a few of their tweets to talk about their carte du jour offerings.

You might need to post more than than 1 trend-catching tweet to see what your audience likes improve and give yourself a amend chance of going viral.

Pop culture contributes largely to memes. This tweet past Nina Parker went viral for referencing a pop clip from a K-drama. It was likewise perfectly timed as Daylight Savings had recently caused an barrage of complaints on social media.

8. Write a great headline

With Twitter threads becoming more common, you don’t need to pack all your data into ane tweet to go viral. Sometimes, all information technology takes is one great headline or introduction tweet to kick off a thread’southward virality.

Marketer Alex Garcia created a brilliant thread of 50 marketing threads to both captivate and inform his audience while driving traffic back to his Twitter account.

Y’all may non have a thread of threads, but a strong introduction keeps readers interested in your tweet or thread. So, always mention what your thread will deliver and how it benefits your audience — in the very first tweet.

9. Post valuable information

No one wants to follow a folio with boring, useless content. Strive to post actionable information that will aid your audience. The more your content resonates with them, the more they’ll desire to share it — and the college your chances of going viral volition be.

For example, if your main audience is bloggers, why not create a thread most “Height 10 things I Wish I Knew As a Beginner Blogger?” Liz Beechinor does something like by sharing her father’s marketing experience.

Liz opens her thread with her father’southward expertise and the impact of his advice on her business to build interest in her followers.

You could besides share lesser-known tips almost manufacture skills like SEO or copywriting. Jeremy Moser’s thread on copywriting included tips for clicks and conversions that thousands found helpful.

Again, he mentions specifically how his thread will assist readers. This way, your thread will easily discover its target audience.

10. Less is more

Twitter is mainly known for its text-based posts, but photos, drawings, and infographics all the same have their place on the platform. To get a point beyond to your followers, you might not need to say anything at all. Take this tweet from Dakota Snow, for example.

The tweet literally says all you need to know. It also resonates considering US workers are known for not taking all their paid fourth dimension off (PTO).

In another relatable social media marketing tweet and attached photo, Chi Thukral expressed the feelings of a job besides large for one person.

5 (more than) examples of viral tweets to inspire y’all

In instance the case viral tweets in our tips weren’t articulate enough, we take five more examples yous might larn from.

i.
Viral tweet sharing valuable information:
Ashley Cummings

Ashley’s thread works because she leads with her value proposition, i.e. what her freelancing lessons take helped her reach for her business organisation.

2. Relatable viral tweet:
Rosemary Egbo

Rosemary’s tweet clearly hit a few nerves among her target audience, many of whom have likely experienced the same situation. Hence, the high book of retweets and even more than likes.

iii. Relatable viral tweet:
Adrienne Barnes

Which of us didn’t see a new side to our roommates and partners during the neat global lockdown of 2020? Adrienne’s tweet no doubt resonated for this reason.

iv. Viral tweet posing a question:
Coach Adria

Questions in tweets that go viral must have a special ability to make your followers desire to share their stories and bare their souls. Adria got that right.

5. Relatable viral tweet:
Vidhika Bansal

Vidhika’south tweet likely had everyone thinking well-nigh that one fantastic (or toxic) director they had.

Write a viral tweet that makes a splash

Social media is an fine art. You’ll demand to put in the work to engage with your Twitter followers and create viral content that gets the right kind of attention. Nonetheless, when done right, y’all’re rewarded with viral tweets that result in new customers and increased exposure.

A viral tweet should get people talking while encouraging them to engage with your brand. Jasper can help you lot do both of these with ease.

Say adieu to standard, run-of-the-mill tweets that miss the mark. Instead, use Jasper AI templates to make your content buzzworthy.

Want to ask your audience thought-provoking questions to start a conversation? Utilise the
Engaging Questions template
to get creative questions for whatsoever industry. Simply enter your topic, audience, and tone of voice, and go intriguing questions anyone would find interesting.

Merely don’t stop there! Jasper has over 52 different templates to aid you take your Twitter feed to the next level. Yous tin get the most out of Jasper by reading the guide in Jasper’s Bootcamp.

Ready to create viral tweets? So sign up for Jasper and start writing retweet-worthy content now.